WHAT IS A CIRCULAR ECONOMY?

Updated: Apr 23


If you are seeing the term “circular economy” everywhere, and not entirely sure what it means, you are not alone. It is a term defined by the Save our Seas 2.0 Act, which was signed into law in December 2020 and is aimed at cleaning up marine debris and plastic pollution in the ocean. Here is a simple explanation.


Let's start with the opposite of a circular economy: a linear economy. This is a process that takes raw natural resources and transforms them into products, which are discarded at the end of the life cycle. For example, raw cotton is turned into clothing, over 99% of which ends up in landfills.



At present, 91% of industries operate as linear economies, depleting natural resources, creating a waste crisis, and contributing to climate change.

Conversely, a circular economy finds innovative ways to repurpose or recapture waste, from both its own processes and other industries, which it uses to manufacture new materials and products. We all remember this symbol, right?


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It is far from a new concept, but it is becoming increasingly important in light of recent reports from climate scientists about the urgency of the climate crisis we are facing. Circular economies will be key to combating pollution and climate change.

One example of a circular economy is the recycling of waste products - such as carpet fibers, fabric scraps, and discarded fishing nets - into regenerated nylon thread, which is then woven into UPF 50+ fabric for our OtterSuits. Every purchase not only gives you peace of mind that your little love's skin is being protected, but also that you are contributing to a circular economy. By taking advantage of HotTots' OtterUp program, you are also ensuring that garments are being responsibly reused or repurposed.



Earth Day is a good reminder to find meaningful ways to reduce waste and consumption in our lives, today and every day.

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